If there’s a question in this world that has been asked far too many times, it’s the ever-going interrogation of the indie filmmaker: How do you make video look like film? Well, my friends, even though Magic Bullet makes miracles, you don’t, especially when you have the budget to shoot on film! Now, some of you might be wondering why I find myself talking about filmmaking here. I am discussing this today, because of the visual train wreck that is the new Dior Homme short!
If the amazing lack of acting chops of Charlie Westerberg wasn’t enough, the artificial grain added to the footage,most notably the sliding scratches, makes it look amateurish at best. Not that Yours Truly doesn’t like Lo-Fi footage, or footage that was graded to resemble it for that matter, but, in this particular case, the rather unskillful ”CC” ruined it for us.
It’s a pitiful shame, since it’s, by far, Kris Van Assche‘s most accomplished work to date at Dior Homme…
Editor’s note: You can find the video at NOWNESS: http://www.nowness.com/day/2010/5/6
Fashion4wrd 